Frequently Asked Questions
When you are appointed as a BOUNCE Licensee, you have the exclusive rights to open an agreed number of BOUNCE venues over an agreed timeframe in a given market.
As the Licensee, you will be required to own and operate multiple venues.
The Licensee will be required to establish significant infrastructure to support the venue network, including Marketing, Design & Development, IT, HR and Finance functions.
The initial cost of a BOUNCE licence varies significantly between countries, depending on variables such as the size of each market and therefore the development schedule. The Licence Fee is discussed in detail with the preferred Licensee for each market once they have been identified.
The Licence Fee is calculated on the minimum number of venues to be opened in a given territory. The number of venues and the timeframe in which these are to be opened is referred to as the Development Schedule and is mutually agreed by both BOUNCE and the Licensee.
If the Licensee opts to open venues in addition to the initial development schedule, a fee will be payable on the opening of each additional venue. This fee is again determined in consideration of the size of the market.
Again, the value of the ongoing royalty fee varies between markets, primarily based on the size of the market and the different market dynamics. The Licence Fee is discussed in detail with the preferred Licensee for each market once they have been identified.
The Marketing Levy, calculated at 2% of gross monthly turnover for each territory, is paid into a BOUNCE Global Marketing fund to be spent on marketing initiatives and assets which help to grow the brand globally.
The cost to establish a venue in Australia is approximately USD$1.8M – USD$2M. This includes the design, fit-out, signage and all equipment. The cost for similar-sized venues outside Australia is dependent on variables such as the cost of materials and labour, however assuming a similar sized venue, the establishment costs should be less given the relative high labour and building costs in Australia.
The management team and staff of the Licensee are required to complete a minimum training program prior to opening their first venue. The majority of this training is conducted in Australia, while a Deployment Team will assist you in the local market to open your first venue.
Each BOUNCE market will have at least one visit annually from a senior member of the Global HQ team, for business support and coaching as required. The Licensee will have access to support from all divisions of BOUNCE HQ for ongoing needs including Finance, Design, Marketing, Development & Maintenance, Operations, HR and IT.
BOUNCE does not grant single venue licenses.
There is something very special in the power of this brand and culture that I have not seen in 20 years of marketing. We followed the formula and have watched BOUNCE become a premium household brand throughout Sweden before we even opened the first venue. IncredibleDaniel DersenLicence Partner & CEO, Scandinavia
The depth and rigour around program development allows for simple implementation from promotion and marketing campaigns through to the delivery of the in-venue customer experienceShaun StrydomLicence Partner & CEO, South Africa
The level and quality of training, support and systemisation allowed us to seamlessly launch the venue and position the brand in our very competitive marketSimon OgilvieLicence Partner & CEO, Singapore
When our first venue paid itself back within five months we knew this was a powerful model. Three years on, the ongoing returns have inspired our confidence in pursuing an exciting roll-out throughout the Middle EastRoss MiltonLicence Partner & CEO, Middle East